Hi. I'm Christian.
I spent 12 years as EVP & CTO at Clear Channel Outdoor. Before that, I co-founded a consulting firm, worked in early CRM and Salesforce, and started my career writing enterprise software at Bank of America. Now I'm building on my own.
I got into technology in the mid-90s, writing software for Bank of America's lending division. From there I moved into CRM consulting. First at Onyx Software, one of the early CRM pioneers, then as a founding partner at Acetta, a boutique Salesforce implementation firm I helped build to 30 people across two offices.
That was my first experience building a company from scratch. Hiring, selling, delivering, adapting. All at the dawn of SaaS and cloud. We were helping enterprise clients shift from on-prem to cloud before most people understood why that mattered.
After a stint at West Monroe Partners growing their Salesforce practice, and a few years working independently with startups and early-stage companies, I landed at Clear Channel Outdoor.
I was there for over twelve years. EVP & CTO. I led the technology transformation as Clear Channel separated from iHeartMedia and became an independent, publicly traded company. That meant building the technology strategy that enabled the separation. Standing up new platforms across ad sales, real estate, finance, HR, and operations. Growing the team from 5 to over 100. Migrating legacy systems to cloud-native platforms. Launching programmatic and revenue platforms. Presenting AI strategy to the board.
The kind of work where you learn, in detail, what actually happens under the hood of a complex business going through hard transitions.
I left in early 2025. Not because something was wrong. Because the timing was right to build on my own terms.
What I'm Doing Now
Building.
Dropsignal is the first product. Real-world visibility for podcasts, delivered as a subscription. Podcasters pick their markets, and when they publish a new episode, their show appears on digital screens across those cities automatically. It's a growth channel that never existed for them before, built on infrastructure I know inside and out from my years in OOH. I'm also exploring other ideas at the intersection of deep domain expertise and AI tools.
Advising.
I work selectively with PE firms and management teams on technology diligence, platform strategy, post-close execution, and AI readiness. I'm most useful when teams need an operator's perspective, someone who's built and lived with these decisions, not just reviewed them.
Beyond out-of-home, I work selectively across media and platform businesses where my experience translates.
Staying on the edge.
I ship software using the tools that came out last month, not last decade. That's not a tagline. It's how I stay sharp and why my advisory perspective is different from someone who stopped building ten years ago.
Let's Talk
If you're evaluating a technology acquisition, thinking through AI strategy for a portfolio company, navigating a technical integration, or just want to compare notes, I'd like to hear from you.