Hi. I'm Christian.
I spent 12 years as EVP & CTO at Clear Channel Outdoor. Before that, I co-founded a consulting firm, worked in early CRM and Salesforce, and started my career writing enterprise software at Bank of America. Now I'm building on my own.
I got into technology in the mid-90s, writing software for Bank of America's lending division. From there I moved into CRM consulting — first at Onyx Software, one of the early CRM pioneers, then as a founding partner at Acetta, a boutique Salesforce implementation firm I helped build to 30 people across two offices.
That was my first experience building a company from scratch. Hiring, selling, delivering, adapting — all at the dawn of SaaS and cloud. We were helping enterprise clients shift from on-prem to cloud before most people understood why that mattered.
After a stint at West Monroe Partners growing their Salesforce practice, and a few years working independently with startups and early-stage companies, I landed at Clear Channel Outdoor.
I was there for over twelve years. EVP & CTO. I led the technology transformation as Clear Channel separated from iHeartMedia and became an independent, publicly traded company. That meant building the technology strategy that enabled the separation — standing up new platforms across ad sales, real estate, finance, HR, and operations. Growing the team from 5 to over 100. Migrating legacy systems to cloud-native platforms. Launching programmatic and revenue platforms. Presenting AI strategy to the board.
The kind of work where you learn, in detail, what actually happens under the hood of a complex business going through hard transitions.
I left in early 2025. Not because something was wrong — because the timing was right to build on my own terms.
What I'm Doing Now
Building.
Dropsignal is the first product — real-world visibility for podcasts, delivered as a subscription. Podcasters pick their markets, and when they publish a new episode, their show appears on digital screens across those cities automatically. It's a growth channel that never existed for them before, built on infrastructure I know inside and out from my years in OOH. I'm also exploring other ideas at the intersection of deep domain expertise and AI-native delivery.
Advising.
I work selectively with PE firms and management teams on technology diligence, platform strategy, post-close execution, and AI readiness. I'm most useful when teams need an operator's perspective — someone who's built and lived with these decisions, not just reviewed them.
Beyond out-of-home, I work selectively across media and platform businesses where my experience translates.
Staying on the edge.
I ship software using the tools that came out last month, not last decade. That's not a tagline — it's how I stay sharp and why my advisory perspective is different from someone who stopped building ten years ago.
Let's Talk
If you're evaluating a technology acquisition, thinking through AI strategy for a portfolio company, navigating a technical integration, or just want to compare notes — I'd like to hear from you.