Over a decade as EVP & CTO at Clear Channel Outdoor. M&A, platform migrations, team scaling, technical debt. Thirty years of lessons in what works and what doesn't. Now I use those lessons and AI tools to build productized services that used to take many more people.
Dropsignal
Podcasters have plenty of ways to promote their show. Guest swaps, social posts, paid ads. All of them live inside the same feeds and algorithms, competing with millions of other shows for the same attention.
Out-of-home was never on the list. Billboards were for big brands with agency budgets and six-figure campaigns. Podcasters didn't even consider it.
Dropsignal changes that. Pick your markets. Subscribe. When you publish a new episode, your show appears on real-world screens across the city. Automatically. No agency. No creative production. No minimum spend. A new growth channel that gets your show in front of people who'd never find it in the feed.
It's the kind of product that only exists because I spent twelve years in OOH and know what's actually possible with the infrastructure, and because modern AI tooling makes it viable to deliver as a self-serve subscription instead of an agency engagement.
Tasuki
The knock on out-of-home has always been the same: you can't measure it, you can't click it, and nobody's going to type a URL they saw on a billboard. Tasuki is a bet that all three are wrong.
Every morning, a new code appears on digital screens across the city. Type it into your phone, answer the question, and if you get it right, you earn the chance to write tomorrow's question. Get featured and your name goes up on screens.
It runs on the same Dropsignal infrastructure that puts podcasts on billboards. Same screen network, same programmatic delivery. Different use case entirely. Instead of advertising a product, the screen itself becomes the product.
Starting in San Francisco. One question a day. One city at a time.
Advisory
I also work selectively with PE firms and growth-stage companies on technology diligence, platform strategy, post-close execution, and AI readiness.
I'm most useful when teams need an operator's perspective, someone who's built and lived with these decisions, not just reviewed them. OOH and media tech are the deep specialty, but the pattern recognition translates across media and platform businesses.
If that's what you're looking for, let's talk.